About the role

Role overview

Website Growth & Platform Engineer (hands-on engineering) You will own the end-to-end website, the conversion layer, and the web platform infrastructure. The goal is to capture high-intent demand and support both sales-led and PLG (product-led growth) motions, improving conversion and revenue outcomes.

Key responsibilities

Own and build the website, conversion layer, and web platform infrastructure to ensure fast, scalable, and technically robust performance.
Continuously improve:
- conversion rates
- user journeys
- page performance
Lead major initiatives including:
- CMS migrations
- re-platforming
- large-scale website refactors
Manage and evolve the CMS and its integrations with CRM and marketing tools to ensure:
- clean data capture
- reliable tracking
- scalability for campaigns

Requirements

Experience with marketing automation, CRM systems, and analytics tools (e.g., GA4, Mixpanel).
Ability to own architecture decisions and design for long-term scalability.
Hands-on experience with CMS platforms (e.g., Webflow, HubSpot CMS) plus CRO practices:
- conversion rate optimization
- A/B testing frameworks
5–8+ years in growth engineering, web platform, or CRO-focused roles in B2B SaaS.
Proven ability to lead platform migrations, refactors, and re-platforming.
Strong systems thinking connecting traffic → conversion → pipeline to identify leverage points.
Full-stack capability with solid baseline in HTML, CSS, and JavaScript, able to build end-to-end.
Product sense and strong analytical mindset; high ownership focused on revenue impact.

Nice to have

Experience with PLG / self-serve funnels.
Experience with multi-region and multi-language setups.
Experience with ABM or personalized web experiences.

About Deskbird

Deskbird is a B2B SaaS company focused on driving revenue growth through marketing and platform capabilities. The role centers on owning and improving website and web-platform infrastructure to capture high-intent demand and convert it into pipeline.