Web Growth Engineer

Role Overview

As a Web Growth Engineer at Carrum Health, you’ll modernize and “unfreeze” the company’s public web presence into a high-velocity conversion pipeline. Reporting to the Director of Content Marketing, you’ll own the technical management and continuous layout engineering of Carrum’s core WordPress architecture, driving data-backed CRO and UX performance.

Responsibilities

• Own the public-facing web architecture, including:
  • codebase stability
  • technical performance optimization
  • responsive layouts
  • data tracking layers
• Build and scale modern, conversion-focused page structures that operationalize Carrum’s messaging framework across public web assets.
• Collaborate with Product Marketing, Content, B2C, and Marketing Operations to rapidly publish mid-funnel validation assets (e.g., webinars, case studies, proof campaigns).
• Optimize conversion paths to capture measurable baseline conversion lift.
• Drive hybrid web engineering work: shift web properties from a static state to a proactive digital engine.
• Prioritize and execute under tight product deadlines; directly manage cross-functional partner inputs.

Requirements

• Strong experience with WordPress core and front-end HTML/CSS/JavaScript layout engineering.
• Experience with A/B testing frameworks and web analytics toolsets.
• 4+ years of technical web development and digital optimization experience (healthcare or technology company preferred).
• Experience with UX engineering, complex digital asset migrations, and deploying integrated multi-channel campaign architectures.
• Proven track record of documented conversion rate lifts and resolving funnel/pipeline stagnation.

Nice to Have

• Entrepreneurial, resourceful mindset—able to make high impact quickly with limited direction.
• Strong ability to collaborate across Sales, Operations, Client Success, Data, and Product teams.