VP of Marketing

VP of Marketing

Own and scale the company’s global marketing function, shaping multi-year strategy and executing AI-native marketing operations for an API-first financial infrastructure product.

Responsibilities

• Marketing Strategy & Vision: Define a multi-year global marketing strategy and roadmap; align brand, demand generation, and GTM investments with company objectives.
• AI-Native Marketing Function: Design, deploy, and scale AI agents, automated workflows, and systems to improve marketing execution as the company grows.
• Pipeline & Demand Generation: Own the inbound engine end-to-end (traffic → conversion → lead qualification → sales handoff) to hit pipeline targets.
• Product-Led Growth (PLG): Build and optimize self-serve and usage-driven growth motions for API-first products alongside enterprise sales.
• Brand Positioning & Category Leadership: Create a category-defining brand and technical narrative for developers, engineering leadership, and business decision-makers.
• Multi-Channel GTM Execution: Lead digital performance, technical content, and industry events with quantitative rigor.
• Executive Alignment & Enablement: Partner with Sales and Product leaders on messaging, sales enablement assets, and product launches.
• Performance Measurement & Reporting: Define executive/board KPIs and reporting frameworks connecting marketing investment to pipeline and revenue outcomes.

Requirements

• 8+ years of progressive B2B technology marketing leadership (including building/directing teams or functions).
• Domain expertise in at least one area: stablecoins, Banking-as-a-Service (BaaS), cross-border payments, or emerging financial infrastructure.
• Proven ability to scale a marketing engine from early stage to maturity, including hands-on use of modern AI-native marketing/ops tooling.
• Developer/API-first PLG fluency and strong technical positioning experience.
• Executive GTM accountability: presenting to executive teams/boards; direct ownership of lead generation, pipeline, and revenue conversion.
• Strong expertise in designing and optimizing multi-channel inbound programs.
• Entrepreneurial mindset with autonomy and adaptability in high-ambiguity environments.

Nice to Have

• Hands-on experience building AI agents and automated marketing workflows specifically for demand generation and PLG motions.