Visual Design Lead, UX
Cricut
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About the role
Role overview
Lead the UX visual design function for Cricut’s software experiences across desktop and mobile platforms, in close collaboration with product, research, engineering, and creative/marketing teams. This is a hands-on leadership role focused on using visual communication to create intuitive, compelling, brand-consistent user experiences.
Responsibilities
- Create visual designs that support compelling user experiences across multiple platforms, including software that integrates with Cricut branded hardware
- Translate complex ideas into simple, useful visual designs
- Collaborate with UX researchers, interaction designers, software developers, and QA to deliver high-quality visual design that communicates interactivity
- Help drive development of a visual design system to improve consistency and accelerate UX and development
- Participate throughout the user-centered design process:
- visualize possibilities early
- create graphics for user-testable prototypes
- deliver pixel-perfect, implementation-ready designs
- Clearly communicate design direction and rationale and ensure design aligns with user needs and business goals
Collaboration
Work in a highly cross-functional environment with:
- Interaction designers, researchers, product managers
- Software developers
- Industrial designers
- Marketing and Creative teams
Requirements / Qualifications
- Seasoned UX visual design leadership experience
- Strong vision and ability to communicate it effectively
- Deep problem-solving skills in the context of UX design
- Experience leading/directing a small team of UX visual designers (hands-on leadership)
About Cricut
Cricut builds smart cutting machines and a companion app that help people design and personalize a wide range of creative projects. The company combines consumer hardware, software, and a growing ecosystem of materials and crafting essentials to empower everyday creativity.
Scraped 6/13/2026