Vice President of Enterprise Marketing

Role Overview

As Vice President of Enterprise Marketing at Coursera, you will develop and execute the global marketing strategy for Coursera’s enterprise business. You’ll lead a global team, drive demand generation, and partner closely with Sales and Customer Success to maximize customer lifetime value.

Key Missions / Responsibilities

• Lead and manage a global team across demand generation, regional marketing, and customer/channel partner marketing.
• Design, execute, and scale a unified, global, full-funnel demand generation strategy (integrated campaigns).
• Partner with Global Enterprise Sales leadership to align marketing strategies with sales targets.
• Work cross-functionally to support growth and impact in the enterprise education sector.

Profile / Requirements

• 15+ years of enterprise SaaS marketing experience in a fast-growth environment.
• Strong verbal and written communication skills with executive presence.
• 7+ years managing managers and leading teams of 30+.
• 10+ years building and orchestrating global marketing strategies in a highly matrixed environment.
• Analytical mindset with the ability to leverage data for business cases and decisions.
• Ability to travel internationally to support marketing teams.
• Proven full-stack marketing experience.
• Experience engaging executives internally and partners/customers externally.
• Proven experience marketing to, through, and with partners.
• Demonstrated ability to lead through others, influence cross-functional programs, and drive cross-functional success.
• Track record of helping build and scale businesses.

Nice to Have

• Experience marketing to businesses, government, and higher education.