User Acquisition Marketing Manager (Contract)

Role Overview

User Acquisition Marketing Manager to execute a user acquisition strategy and drive aggressive growth goals. You’ll manage global paid acquisition campaigns for app and web, optimize performance against CAC/ROAS targets, and collaborate with creative and brand teams.

Key Missions

• Plan, launch, and manage global app and web paid acquisition campaigns across channels such as Google, Meta, TikTok, and others while maintaining CAC and ROAS targets.
• Perform deep data analysis to identify trends and opportunities to optimize campaign performance.
• Manage and optimize a multi-million dollar paid media budget.
• Partner with cross-functional teams (including creative and brand) to develop scalable ad creatives and performance-driven messaging strategies.

Requirements

• 4+ years of relevant experience in user acquisition/performance marketing.
• Experience running lift tests.
• Hands-on experience with major advertising platforms: Google Ads, Meta Ads, TikTok Ads, Apple Search Ads (additional networks a plus).
• Experience with an MMP (e.g., AppsFlyer).
• Experience with data analytics platforms (e.g., Amplitude).
• Strong analytical and reporting skills.
• Ability to set up conversion tracking with a solid technical understanding.
• Accountability/ownership and a creative + analytical problem-solving approach.
• Comfortable working independently in a fast-paced startup environment.
• Comfortable leveraging AI tools.
• Experience with Web2App marketing campaigns.

Nice to Haves

• ASO experience.
• Affiliate marketing experience.
• Experience with subscription businesses.