UI/UX Designer (Remote Opportunity)

Role Overview

Puffy is seeking an AI-first UX/UI Designer to design e-commerce experiences powered by generative AI. You’ll embed an AI-native methodology into daily design execution, using GenAI tools to accelerate creative output and improve customer conversion.

Responsibilities

• Research, test, and integrate new generative AI design tools into production workflows.
• Design user experiences across key e-commerce touchpoints, including:
  • product pages and listing pages
  • checkout flows
  • conversational commerce (assistant UIs)
  • personalization modules and AI-powered recommendations
• Build and evolve design systems that support high-impact experimentation.
• Collaborate with Growth and Engineering to execute experiments and translate insights into design improvements.
• Tie design outcomes to measurable business impact (e.g., conversion lift, reduced abandonment) and communicate rationale effectively.

Requirements

• 3–5 years of experience in web design, preferably in e-commerce.
• A strong portfolio of shipped work with a clear connection to business metrics (conversion, engagement) across pages like detail/listing/checkout.
• Advanced Figma skills (components, variables, Dev Mode).
• Hands-on experience using modern GenAI design tools in professional workflows (e.g., Figma AI, Nano Banana, Vertex AI, Midjourney).
• Demonstrated passion for AI, with the ability to quickly learn, evaluate, and integrate new tools.
• Familiarity with emerging AI UX patterns such as conversational search, assistant UIs, and recommendation modules.
• Strong communication skills: explain design rationale and present research clearly.

Nice-to-Haves

• Experience designing chat or guided-selling flows.
• Comfort collaborating on experiments such as A/B testing and multivariate testing.