UI/UX Designer, Marketplace

Role: UI/UX Designer, Marketplace

Own end-to-end experience design for a B2B marketplace, with a focus on improving conversion and adoption across key buyer journeys (add-to-cart, first purchase, second purchase, and ongoing feature usage). Design and iterate across web and mobile experiences, combining strong visual execution with practical, user-centered UX grounded in e-commerce and marketplace best practices.

Responsibilities

Experience Design & Conversion

• Own end-to-end UX for marketplace buyer workflows, optimizing add-to-cart, first purchase, second purchase conversion, and feature adoption
• Design and iterate on key user flows for both B2B and B2C buyers across web and mobile
• Ensure a consistent, user-centric experience aligned with e-commerce/marketplace best practices
• Use user data and platform gaps to identify opportunities and recommend improvements to Product/roadmap

Design Execution & Delivery

• Create wireframes, prototypes, user flows, and high-fidelity mockups
• Review legacy UI/UX and deliver updated designs to address limitations
• Deliver production-ready specs to Engineering with clear annotations and guidance
• Build and maintain a component library, style guide, and design documentation

Navigation & Information Architecture

• Audit and redesign information architecture to reduce friction and improve discoverability and funnel conversion
• Maintain navigation maps and user flow documentation as shared references across teams
• Refine navigation structures using research, analytics, and post-launch feedback

Design Review & Quality

• Lead a recurring design review cycle with critiques and sign-offs before development begins
• Define design review checkpoints within sprints (stakeholder sign-off and pre-launch QA walkthroughs)
• Collaborate closely with Engineering to ensure implementation fidelity and track design debt

Research & Insight

• Gather user feedback and synthesize behavioral data (analytics, session recordings, interviews) into actionable insights
• Benchmark against competitive and best-in-class marketplace experiences
• Help Product translate insights into improved experiences

Cross-Functional Collaboration

• Partner with Product and Engineering to translate design intent into shipped product
• Participate in sprint planning/roadmap discussions as a design voice (advising on feasibility/effort)
• Advocate for design quality across the organization

Requirements / Qualifications

• End-to-end experience design capability across complex marketplace/buyer journeys
• Strong UX grounded in e-commerce/marketplace patterns and best practices
• Ability to translate insights from analytics and user research into actionable design recommendations
• Proficiency delivering production-ready design specs and maintaining design systems (component library/style guide)
• Strong cross-functional collaboration with Product and Engineering

Nice-to-haves

• Familiarity with design review processes and ensuring implementation fidelity
• Experience designing both B2B and B2C workflows across web and mobile