Temporary Lifecycle Marketing Specialist (6 Month FTC)

Role Overview

Temporary Lifecycle Marketing Specialist (6 Month FTC) at OpenTable (full remote). You will develop, execute, and optimize cross-channel lifecycle marketing programs that improve customer engagement and key business metrics.

Key Missions / Responsibilities

• Build and manage end-to-end lifecycle programs across stages such as integration, adoption, expansion, retention, and win-back.
• Develop evolving customer journeys using email and in-app messaging, leveraging Marketo and Pendo.
• Identify opportunities to improve lifecycle engagement and conversion via multi-channel orchestration and journey optimization.
• Collaborate with cross-functional teams to coordinate customer experiences (e.g., Marketing, RevOps, Product Marketing, Operations).

Requirements

• Hands-on experience building lifecycle programs across marketing automation and in-app engagement platforms.
• Marketo experience required.
• Experience with behavioral triggers, segmentation, suppression logic, and customer journeys.
• Experience creating automated nurture/lifecycle programs across multiple touchpoints.
• Familiarity with customer journey orchestration and cross-channel engagement strategies.
• Familiarity with Salesforce (SFDC) and marketing operations workflows.
• Familiarity with Pendo (or similar in-app engagement/customer journey platforms) required.
• Strong analytical mindset and ability to optimize using lifecycle performance data.
• Strong attention to detail and organizational skills.
• 2–5+ years experience in lifecycle marketing, CRM marketing, marketing automation, growth marketing, or customer engagement.

Nice to Have

• Experience leveraging AI tools/automation workflows to improve marketing execution.
• Experience with additional tools such as SendGrid, Groove, or SMS platforms.

Collaboration

• Comfortable working cross-functionally with Marketing, RevOps, Product Marketing, and Operations teams.