Staff Software Engineer
Coinbase
on-siteseniorpermanentfrontendbackend San Francisco, CA Yesterday via LinkedIn
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CoinbaseReactTypeScriptNext.jsNode.jsGoServer-Side RenderingSEOGraphQLCore Web Vitals
About the role
Role Overview
As a Staff Software Engineer on Coinbase’s Top of Funnel team, you’ll lead technical strategy for Coinbase’s logged-out web platform. Your work focuses on scaling SEO-optimized experiences, improving conversion, and defining the future of marketing attribution and user tracking.
Responsibilities
- Lead technical strategy for logged-out web experiences and programmatic SEO systems
- Architect and build fast, SEO-optimized web experiences at scale
- Drive rapid experimentation with a repeatable framework for logged-out experimentation
- Build and optimize programmatic SEO pages across millions of assets (crypto and expanding into equities, derivatives, prediction markets, and DEX assets)
- Ensure reliable, scalable SSR at the edge via Marketing Server infrastructure
- Optimize logged-out experiences for SEO, web performance, and user conversion
- Architect multi-product logged-out experiences to support asset expansion
- Scale marketing and user tracking for campaign optimization across segments and channels
- Improve marketing attribution, measurement, and data quality across ad platforms
- Provide engineering leadership: mentor engineers, set coding/design standards, and guide roadmap discussions
- Identify and drive technical debt reduction and ongoing performance improvements
Requirements
- Deep frontend expertise with React and TypeScript and modern web frameworks (e.g., Next.js)
- Strong full-stack capability, including backend patterns and API/GraphQL design
- Expertise in web performance, including Core Web Vitals and SSR optimization (and caching-related performance considerations)
Nice-to-haves
- Experience designing scalable systems that generate large volumes of SEO pages
- Background building marketing measurement/tracking and attribution systems
Work Model / Location
- San Francisco, CA
- In-person participation required throughout the year (remote-first but not remote-only)
- Company and team offsites held multiple times annually
About Coinbase
Coinbase is a leading cryptocurrency exchange and financial technology company focused on increasing economic freedom. It builds blockchain-based products and a growing onchain platform that supports the future global financial system.
Scraped 4/10/2026