Staff Software Engineer

Role Overview

As a Staff Software Engineer on Coinbase’s Top of Funnel team, you’ll lead technical strategy for Coinbase’s logged-out web platform. Your work focuses on scaling SEO-optimized experiences, improving conversion, and defining the future of marketing attribution and user tracking.

Responsibilities

• Lead technical strategy for logged-out web experiences and programmatic SEO systems
• Architect and build fast, SEO-optimized web experiences at scale
• Drive rapid experimentation with a repeatable framework for logged-out experimentation
• Build and optimize programmatic SEO pages across millions of assets (crypto and expanding into equities, derivatives, prediction markets, and DEX assets)
• Ensure reliable, scalable SSR at the edge via Marketing Server infrastructure
• Optimize logged-out experiences for SEO, web performance, and user conversion
• Architect multi-product logged-out experiences to support asset expansion
• Scale marketing and user tracking for campaign optimization across segments and channels
• Improve marketing attribution, measurement, and data quality across ad platforms
• Provide engineering leadership: mentor engineers, set coding/design standards, and guide roadmap discussions
• Identify and drive technical debt reduction and ongoing performance improvements

Requirements

• Deep frontend expertise with React and TypeScript and modern web frameworks (e.g., Next.js)
• Strong full-stack capability, including backend patterns and API/GraphQL design
• Expertise in web performance, including Core Web Vitals and SSR optimization (and caching-related performance considerations)

Nice-to-haves

• Experience designing scalable systems that generate large volumes of SEO pages
• Background building marketing measurement/tracking and attribution systems

Work Model / Location

• San Francisco, CA
• In-person participation required throughout the year (remote-first but not remote-only)
• Company and team offsites held multiple times annually