Staff Product Manager (Wishlist)

Role Overview

As a Staff Product Manager (Wishlist) at Babylist, you will own the product end-to-end—from vision through execution. You’ll shape an evolving, multi-faceted gifting experience and deepen Babylist’s relationship with families beyond the newborn phase.

Key Missions

• Define and own the product roadmap, from the current MVP to a long-term, expanding gift-giving experience.
• Discover customer needs across parents, grandparents, aunts/uncles, and donors.
• Set product outcome metrics and own results (what changed, why, and what’s next).

Responsibilities

• Work closely with engineering and design to deliver product outcomes.
• Build and refine engagement and growth loops.
• Make roadmap decisions with an understanding of business levers / unit economics.
• Prioritize across a multi-sided product (simplicity for parents, preferences for kids, guidance for gift-givers).
• Talk to users directly, synthesize insights quickly, and iterate based on learnings.
• Use AI and hands-on prototyping to test ideas and unblock decisions.

Requirements / Profile

• Proven ability to build from 0 to 1 in uncertain environments.
• Strong product sense and judgment; can ship and also cut features for simplicity.
• Deep understanding of activation, retention, and user triggers.
• Comfortable thinking like a general manager (business model and levers).
• Customer-obsessed: direct user research, rapid synthesis, and visible learning/adaptation.
• Low-ego, cross-team collaboration, and action-oriented in ambiguity.

Nice-to-haves

• Experience using AI daily in product work.
• Comfort with light SQL, Figma, and AI-assisted prototyping; ability to stand up working prototypes.
• Ability to query data/codebase directly and contribute to execution when most valuable.