Staff Product Manager, Personalization

Role overview

Headspace is seeking a Staff Product Manager, Personalization to build personalized product experiences for major geographic and demographic segments. The role drives activation, retention, and LTV while ensuring products are culturally, linguistically, and functionally ready for global and demographic expansion.

Responsibilities

• Own personalization strategy for key segments (geographic and demographic).
• Manage Localization (L10N) / Internationalization (I18N) platform to ensure global readiness and scalable expansion.
• Partner with Design Research to investigate and prioritize expansion into new locales.
• Implement and optimize Language of Preference (LoP) using Explicit/Implicit logic to deliver the right experiences in the right language.
• Drive Translation Quality Assurance for high-quality, culturally sensitive experiences worldwide.
• Lead feature prioritization for new locales/specialized segments, ensuring feature parity and compliance across markets.
• Collaborate with Core & Personalization Product, Engineering, Data Science, Content, and Legal to deliver and adopt the roadmap.

Requirements

• 6+ years of Product Management experience, including 2+ years in consumer applications.
• Proven ability to define and launch products that scale globally for diverse user segments.
• Strong strategic and analytical skills to translate complex global/demographic requirements into roadmaps and detailed specs.
• Excellent communication and stakeholder influence skills.

Preferred qualifications

• Experience launching personalized content experiences for kids.
• Deep knowledge of L10N/I18N platforms, workflows, and best practices.
• Hands-on experience managing products delivering content in multiple languages/locales.
• Experience in digital health, wellness, or consumer subscription (D2C/B2C).
• Passion for mindfulness and mental health and Headspace’s mission.

Location & work model

• Hiring in San Francisco (hybrid), Los Angeles (remote), New York City (remote), and Seattle (remote).
• Candidates must permanently reside in the US and be based in these cities.
• SF hybrid model: 3 days/week in the office; remaining time is remote.