About the role

Role overview

As a Staff Product Manager for Ads at VTEX, you will shape the Retail Media and Ads platform and help build a scalable media hub that enables 360° media strategies within commerce experiences. The role focuses on Onsite Ads, where VTEX acts as a media buying engine connecting advertisers, retailers, and shoppers.

You will own the product vision and execution for a domain serving major global brands, balancing short-term performance needs with a 2026 long-term scalability vision, including how AI and LLMs impact the ads and retail media ecosystem.

Responsibilities

Own and evolve the Onsite Ads product as the long-term vision “guardian,” aligning with VTEX revenue and growth strategy.
Define and execute the 6–12 month product roadmap, while shaping a scalable 2026 vision for Retail Media.
Translate complex customer and business needs into product priorities and ensure alignment/visibility across Engineering, Sales, Customer Success, and Growth.
Work with advertisers and retailers (and internal stakeholders) to balance performance, campaign needs, and platform evolution.
Partner with Engineering to deliver high-impact solutions, leveraging a technical background and understanding of ads/media systems.
Collaborate with Customer Success to improve client engagement: clarify product ownership, flows, and expectations.
Evaluate and incorporate the impact of AI and LLMs on ads performance, campaign optimization, and media buying workflows.
Support internal team evolution and collaboration with future PM roles.

Requirements

Experienced Product Manager with a strong background in Retail Media and Ads.
Proven ability to build and communicate product vision and translate strategy into execution in complex, multi-stakeholder environments.
Comfortable operating in a dynamic ecosystem involving advertisers, retailers, sales, customer success, and growth teams.
Strong stakeholder management skills to align competing priorities and drive decisions.
Curiosity and critical thinking about AI/LLMs in the future of ads, retail media, and commerce.
Fluent English.

Nice to have

A demonstrated technical understanding of ads/media systems and workflows, particularly related to AI/LLM-enabled optimization.

About Vtex

VTEX (NYSE: VTEX) is a composable, end-to-end commerce platform that helps brands, distributors, and retailers modernize their tech stack with flexible solutions and lower maintenance. It enables organizations to invest only in what delivers measurable business advantage, supporting retail media and commerce experiences at global scale.

Staff Product Manager, Ads

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