Staff Product Designer (Consumer)

Role Overview

Join Instacart as a Staff Product Designer (Consumer) to elevate the end-to-end experience across Instacart’s Growth ecosystem. You’ll act as a bridge between product design and the design language system, helping new ideas evolve into components and interaction patterns that strengthen a living, scalable system.

Responsibilities

• Elevate end-to-end experiences across Growth journeys, ensuring cohesive, high-quality design language.
• Bridge product teams and the design system by exploring, validating, and integrating new components and patterns.
• Lead design from concept to interactive experience: refinement, execution, and delivery of high-quality, buildable work.
• Drive cohesion and consistency across key journeys and high-visibility consumer surfaces.
• Influence alignment and decision-making using interactive prototypes rather than static designs.

Requirements

• Exceptional visual and UI craft with strong taste and attention to detail.
• Experience defining or evolving design language systems in high-quality consumer products.
• Strong systems thinking, including translating design system principles into real product experiences.
• Ability to operate as a bridge across product and systems, maintaining cohesion and scalability.
• Deep experience designing end-to-end interactive experiences.
• Figma and Google Slides for communication and alignment.
• Proven ability to navigate ambiguity and influence across multi-team environments.
• Strong storytelling and communication skills to align cross-functional teams.
• Experience shaping onboarding, activation, and retention behaviors, including incentives, perceived value, and personalization.
• Experience in marketplaces/e-commerce/grocery/CPG/subscription (especially growth and repeat behavior).
• Familiarity with domains such as meal planning, nutrition, health goals, and personalization.
• Experience designing within and evolving large-scale design systems.
• Comfort designing for complex, content-rich, high-visibility surfaces (e.g., home, personalized feeds, merchandising).
• Strong collaboration across distributed, cross-functional teams without direct authority.
• 12+ years designing consumer-facing digital products across web and mobile, with a portfolio showing multi-step journeys and integration across lifecycle channels.

Nice-to-Haves

• Interest and comfort experimenting with emerging AI tools; the team leverages Claude and an active Design Lab (e.g., motion design, image creation, code-driven prototypes).