Staff Product Designer (Consumer)

About the role

Join Instacart as a Staff Product Designer, where you'll elevate the end-to-end experience across our Growth ecosystem. This role focuses on bridging product design and the design language system, ensuring new ideas evolve and strengthen our living design system. You'll work closely with product teams, explore new interaction patterns, and drive cohesion and consistency across key journeys. Your contributions will have a measurable impact on adoption, engagement, and retention. Key missions: Elevate the end-to-end experience across Instacart’s Growth ecosystem, ensuring a cohesive and high-quality design language.. Act as a bridge between product teams and the design system, ensuring new components and patterns are thoughtfully explored, validated, and integrated.. Drive work from concept to interactive experience to refinement and build, ensuring ideas are both high quality and executable. Profile: - Exceptional visual design and UI craft, with a strong sense of taste and attention to detail, and experience defining or evolving design language systems in high quality consumer products - Experience operating as a bridge across product and systems, helping teams explore new ideas while maintaining cohesion and scalability - Experience using interactive, end to end experiences, not just static designs, as a primary tool for storytelling, alignment, and decision making - Deep experience in systems thinking with experience working on or closely with design language systems or foundations teams, with the ability to translate system principles into real product experiences - Base knowledge of emerging AI tools with a strong interest and comfort experimenting with new methods on a daily basis. The team is primarily leveraging Claude with an active Design Lab that experiments with additional tools ranging from motion design, image creation and code driven design prototypes - Fluent in Figma and Google Slides, using them to communicate ideas clearly and drive alignment - Proven track record of navigating ambiguity and influencing across multi-team environments, connecting fragmented efforts into cohesive strategies and outcomes - Comfortable embedding within product teams while maintaining accountability to broader system integrity - Strong point of view on visual systems, interaction patterns, and how design language creates differentiation and emotional resonance - Strong communication and storytelling skills, with the ability to influence direction and align cross functional teams - Experience shaping onboarding, activation, and retention experiences, with a strong understanding of how incentives, perceived value, and personalization drive behavior and long-term loyalty - Experience designing for marketplaces, e-commerce, grocery, CPG, or subscription products, especially in environments where lifecycle, growth, and repeat behavior are critical - Familiarity with domains such as meal planning, nutrition, health goals, and personalization, and how they intersect with household grocery behavior - Experience working within and evolving large scale design systems, ensuring new components and patterns align to system principles while elevating overall craft and cohesion - Experience designing high-visibility surfaces such as home, personalized feeds, and merchandising placements, with a strong point of view on hierarchy, density, and visual clarity in complex, content rich environments - Comfort operating across distributed, cross functional teams, influencing multi-team initiatives and connecting work into cohesive, system-level outcomes without direct authority - 12+ years designing consumer-facing digital products across web and mobile, with a portfolio demonstrating complex, multi-step journeys, system-level thinking, and integration across product and lifecycle channels (e.g. CRM, campaigns, social)