Sr. UX Researcher I

Role overview

As a Sr. UX Researcher (CRO & UX Researcher) on KFC’s Global Brand Experience team, you will validate and continuously improve the Atlas web and mobile app experience. You’ll combine qualitative user research with data-informed insights to uncover friction, explain user behavior, and inform experimentation strategies that improve conversion, transactions, and customer retention.

Responsibilities

• CRO / experimentation
  • Identify friction points and drop-offs across key journeys (browse → cart → checkout).
  • Develop and prioritize optimization hypotheses using both user research and performance data.
  • Partner with Product, Design, and Analytics to design and evaluate A/B and multivariate tests.
  • Interpret experiment results with Analytics to determine next steps.
  • Improve transaction completion and overall experience efficiency.
• UX research for Atlas (Web & App)
  • Conduct usability testing on live experiences and prototypes.
  • Evaluate critical journeys: menu discovery, ordering, checkout, and account flows.
  • Use qualitative methods to understand user motivations, pain points, and behaviors.
  • Run heuristic evaluations and rapid testing to support fast iteration.
• Global market usability testing (critical focus)
  • Plan and conduct usability testing for upcoming and newly launched markets.
  • Ensure experiences meet local user expectations, behaviors, and cultural norms.
  • Identify market-specific issues before launch and recommend improvements.
  • Partner with regional teams or vendors to execute in-market and remote studies.
  • Ensure findings inform localization and go-to-market readiness.
• Data partnership & behavioral insight
  • Analyze funnels, drop-offs, and performance trends with Data & Analytics.
  • Use quantitative signals (conversion, engagement, retention) to guide research priorities.
  • Define and track key experience metrics across markets.
  • Use qualitative research to validate and explain quantitative findings.
• Prototype & concept testing
  • Test early-stage concepts and prototypes to guide product direction.
  • Validate new features across priority global and emerging markets.
  • Provide actionable feedback to improve usability, clarity, and conversion outcomes.

Requirements

• Ability to conduct usability testing for web and mobile experiences across live products and prototypes.
• Experience using qualitative methods to uncover motivations, pain points, and behavioral patterns.
• Strong collaboration with Analytics to interpret metrics and integrate insights into research and experimentation.
• Experience informing CRO strategies via A/B or multivariate testing and learning plans.

Nice-to-haves

• Experience running in-market usability studies (including remote execution) across multiple regions.
• Familiarity with localization, cultural usability considerations, and go-to-market readiness for digital experiences.