Sr. Manager, Integrated Marketing - Global HOKA Apparel & Accessories

Role overview

Sr. Manager, Global Integrated Marketing (Apparel & Accessories) (Global HOKA Apparel & Accessories)

You’ll lead global seasonal integrated marketing plans for HOKA’s Apparel and Accessories business, building brand heat and driving demand through a connected consumer journey worldwide. You’ll develop campaign strategies, creative/channel briefs, and global go-to-market toolkits by turning consumer insights, product priorities, and cultural opportunities into clear execution plans.

Location / work setup

• Remote US (preferred Portland, OR or West Coast)
• Must reside in an approved state: AZ, CA, CO, IN, MA, MN, NY, OR, PA, TX, UT, WA

Responsibilities (Your impact)

• Own the global integrated marketing strategy for seasonal stories, product launches, and brand moments (Apparel & Accessories)
• Write insight-led creative and channel briefs and lead cross-functional briefings with internal creative and agency partners
• Build global integrated GTM plans across tease / launch / sustain and deliver global toolkits for regional and channel teams
• Partner with DTC, Wholesale, Digital, and Brand Comms to connect storytelling across owned, earned, and paid touchpoints
• Drive alignment across Global Product, Merchandising, Consumer Insights, Marketing Operations, Sports Marketing, and Brand Experience
• Establish global-to-local ways of working; lead key gates/decision points; adapt plans for local calendars, channels, and cultural moments
• Define success metrics and maintain a global scorecard; monitor performance and consumer response across regions
• Capture local learnings and translate them into optimizations and future-season recommendations
• Coach and develop project teams into strong 360 marketers; model inclusive leadership
• Partner with Marketing Ops to manage scope, timing, and resourcing; ensure delivery on time and within budget

Requirements (Who you are)

• Bachelor’s degree in Marketing, Communications, Business, or related field (MBA/advanced degree a plus)
• 8–10+ years progressive experience in brand/integrated marketing or go-to-market roles within consumer goods
• Minimum 4 years experience marketing apparel and accessories (performance apparel/footwear/accessories strongly preferred)
• Proven experience leading integrated campaigns end-to-end across multiple channels and markets
• Demonstrated ability influencing cross-functional partners and senior stakeholders in a matrixed global organization
• Experience managing agencies and/or internal creative teams; strong briefing and feedback
• People leadership experience (direct or strong matrix leadership), with a track record of developing talent
• Strategic storyteller with strong consumer intuition; ability to translate insights into compelling narratives and campaign strategies

Nice-to-haves

• MBA or advanced degree
• Experience across DTC/Wholesale/Digital/Brand Comms integration