Sr. Manager, Integrated Marketing - Global HOKA Apparel & Accessories

Role Overview

Senior Manager, Global Integrated Marketing for HOKA Apparel & Accessories. You will lead global seasonal integrated marketing plans to build brand heat, drive demand, and deliver a connected consumer journey worldwide.

Responsibilities

• Own global integrated marketing strategy for seasonal stories, product launches, and brand moments (Apparel & Accessories)
• Author insight-led creative and channel briefs; lead cross-functional briefings with Creative and agency partners
• Build global integrated go-to-market plans across tease / launch / sustain and deliver global toolkits for regional and channel teams
• Partner with DTC, Wholesale, Digital, and Brand Comms to connect storytelling across owned, earned, and paid touchpoints
• Drive alignment across Global Product, Merchandising, Consumer Insights, Marketing Operations, Sports Marketing, and Brand Experience
• Define global-to-local ways of working; lead key gates and decision points; adapt plans for local calendars, channels, and cultural moments
• Establish success metrics and a global scorecard with Analytics/Insights; monitor performance and consumer response across regions
• Capture local learnings and translate them into optimizations and future-season recommendations
• Coach and develop project teams into strong 360 marketers; model inclusive leadership
• Partner with Marketing Ops to manage scope, timing, and resourcing; ensure on-time, within-budget delivery

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field (MBA/advanced degree a plus)
• 8–10+ years progressive experience in brand/integrated/go-to-market roles in consumer goods
• Minimum 4 years experience marketing apparel and accessories (performance apparel/footwear/accessories strongly preferred)
• Proven ability to lead integrated campaigns end-to-end across multiple channels and markets
• Demonstrated success influencing cross-functional partners and senior stakeholders in a matrixed global organization
• Experience managing agencies and/or internal creative teams; strong briefing and feedback capabilities
• People leadership experience (direct or strong matrix leadership) with a track record of developing talent
• Strategic storyteller with consumer intuition and the ability to turn insights into compelling narratives and campaign strategies

Location / Remote

• Remote US role
• Portland, OR preferred (or West Coast)
• Must reside in an approved state: AZ, CA, CO, IN, MA, MN, NY, OR, PA, TX, UT, WA