Sr. Manager, Integrated Marketing - Global HOKA Apparel & Accessories

Role Overview

Sr. Manager, Integrated Marketing – Global HOKA Apparel & Accessories

• Lead global seasonal integrated marketing plans for HOKA’s Apparel and Accessories business.
• Drive brand heat and demand through a connected, worldwide consumer journey.
• Own strategy and execution alignment across Americas, EMEA, and APAC.

Responsibilities / Your Impact

• Own the global integrated marketing strategy for seasonal stories, product launches, and brand moments.
• Write insight-led creative and channel briefs; lead cross-functional briefings with internal creative and agencies.
• Build global integrated GTM plans across tease/launch/sustain and deliver global toolkits for regional and channel teams.
• Partner with DTC, Wholesale, Digital, and Brand Comms to connect storytelling across owned, earned, and paid touchpoints.
• Drive alignment across Global Product, Merchandising, Consumer Insights, Marketing Operations, Sports Marketing, and Brand Experience.
• Establish global-to-local ways of working; manage key gates/decisions and adapt plans to local calendars and cultural moments.
• Define success metrics and maintain a global scorecard using Analytics/Insights; monitor performance and consumer response.
• Capture local learnings and translate them into optimizations and future-season recommendations.
• Coach and develop project teams into strong 360 marketers; model inclusive leadership.
• Partner with Marketing Ops to manage scope, timing, and resourcing; ensure delivery on time and within budget.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field (MBA/advanced degree a plus).
• 8–10+ years progressive experience in brand marketing, integrated marketing, or go-to-market roles in consumer goods.
• Minimum 4 years experience marketing apparel and accessories (performance apparel/footwear/accessories strongly preferred).
• Proven ability to lead end-to-end integrated campaigns across multiple channels and markets.
• Demonstrated success influencing cross-functional partners and senior stakeholders in a matrixed global organization.
• Experience managing agencies and/or internal creative teams; strong briefing and feedback capabilities.
• People leadership experience (direct or strong matrix leadership) with a track record of developing talent.
• Strategic storyteller with strong consumer intuition and ability to translate insights into compelling narratives and campaign strategies.

Location / Remote

• Remote US; Portland, OR preferred (or West Coast).
• Must reside in one of the approved states: AZ, CA, CO, IN, MA, MN, NY, OR, PA, TX, UT, WA.