Sr. Manager, Integrated Marketing - Global HOKA Apparel & Accessories

Role Overview

Sr. Manager, Global Integrated Marketing (Apparel & Accessories) for HOKA. You will lead global seasonal integrated marketing plans that build brand heat, drive demand, and create a connected consumer journey across markets.

Responsibilities / Your Impact

• Own the global integrated marketing strategy for seasonal stories, product launches, and brand moments (Apparel & Accessories)
• Write insight-led creative and channel briefs; lead cross-functional briefings with internal creative and agency partners
• Build global GTM plans across tease/launch/sustain and deliver global toolkits for regional and channel teams
• Partner with DTC, Wholesale, Digital, and Brand Comms to connect storytelling across owned, earned, and paid touchpoints
• Drive alignment with Global Product, Merchandising, Consumer Insights, Marketing Operations, Sports Marketing, and Brand Experience
• Establish global-to-local ways of working, lead key gates/decision points, and adapt plans to local calendars, channels, and cultural moments
• Define success metrics and maintain a global scorecard; monitor performance and consumer response across regions
• Capture local learnings and translate them into optimizations and future-season recommendations
• Coach and develop project teams into strong 360 marketers; model inclusive leadership
• Partner with Marketing Ops to manage scope, timing, and resourcing; ensure delivery on time and within budget

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field (MBA/advanced degree a plus)
• 8–10+ years of progressive experience in brand marketing, integrated marketing, or go-to-market roles in consumer goods
• 4+ years experience marketing apparel and accessories (experience in performance apparel/footwear/accessories strongly preferred)
• Proven success leading end-to-end integrated campaigns across multiple channels and markets
• Demonstrated ability influencing cross-functional partners and senior stakeholders in a matrixed global organization
• Experience managing agencies and/or internal creative teams with strong briefing and feedback
• People leadership experience (direct or strong matrix leadership) with a track record of developing talent
• Strong strategic storytelling ability; translate consumer insights into compelling narratives and campaign strategies

Location / Eligibility

• Remote US; Portland, OR preferred (West Coast preferred)
• Must reside in an approved state: AZ, CA, CO, IN, MA, MN, NY, OR, PA, TX, UT, WA