Sr. Manager, Integrated Marketing - Global HOKA Apparel & Accessories

Role Overview

Senior Manager, Global Integrated Marketing for HOKA Apparel & Accessories. Lead global seasonal integrated marketing plans that generate brand heat, drive demand, and deliver a connected consumer journey worldwide.

Responsibilities

• Own the global integrated marketing strategy for key seasonal stories, product launches, and brand moments (Apparel & Accessories).
• Create insight-led creative and channel briefs; lead cross-functional briefings with internal Creative and agency partners.
• Build integrated GTM plans across tease / launch / sustain and deliver global toolkits for regional and channel teams.
• Partner with DTC, Wholesale, Digital, and Brand Communications to connect storytelling across owned, earned, and paid touchpoints.
• Drive alignment across Global Product, Merchandising, Consumer Insights, Marketing Operations, Sports Marketing, and Brand Experience.
• Define global-to-local ways of working, lead key gates/decision points, and adapt plans for local calendars, channels, and cultural moments.
• Establish success metrics and a global scorecard using Analytics/Insights; monitor performance and consumer response across regions.
• Capture local learnings and translate them into optimizations and future-season recommendations.
• Coach and develop project teams into strong 360 marketers; model inclusive, curiosity-driven, accountable leadership.
• Partner with Marketing Ops to manage scope, timing, and resourcing; ensure delivery on time and within budget.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field (MBA/advanced degree a plus).
• 8–10+ years of progressive experience in brand marketing, integrated marketing, or go-to-market roles within consumer goods.
• Minimum 4 years of experience in marketing apparel and accessories (performance apparel/footwear/accessories strongly preferred).
• Proven end-to-end leadership of integrated campaigns across multiple channels and markets.
• Demonstrated success influencing cross-functional partners and senior stakeholders in a matrixed global organization.
• Experience managing agencies and/or internal creative teams; strong briefing and feedback skills.
• People leadership experience (direct or strong matrix leadership) with a record of developing talent.
• Strategic storytelling abilities: strong consumer intuition and translating insights into compelling narratives and campaign strategies.

Nice-to-haves

• MBA or advanced degree.