Sr. Manager, Brand Marketing

Role Overview

Sr. Manager, Brand Marketing (US)

Lead brand strategy and go-to-market execution across multiple channels. Translate consumer insights into compelling campaigns and ensure consistent storytelling across the customer journey, working closely with product, design, sales, and marketing teams. Also serve as a people leader by mentoring your team and establishing best-in-class marketing practices.

Responsibilities

• Develop and execute brand strategies to strengthen market positioning, support effective product launches, and deliver consistent consumer experiences.
• Own go-to-market strategy for product portfolios, including:
  • target consumers
  • value propositions and messaging frameworks
  • launch narratives and marketing priorities
• Analyze market research and consumer insights to identify trends and inform product development, positioning, packaging, and customer experience.
• Create and run integrated brand campaigns aligned to brand standards, business objectives, and KPIs.
• Oversee marketing content development across channels to maintain consistency, quality, and effectiveness.
• Monitor campaign performance, analyze KPIs, and optimize marketing strategy to improve portfolio results.
• Partner cross-functionally (product, design, merchandising, sales, channels, marketing) to build cohesive customer experiences.
• Establish scalable marketing frameworks, processes, and best practices, including performance metrics.
• Act as a brand champion across customer touchpoints (packaging, wholesale, direct-to-consumer).
• Identify and recommend growth opportunities, experiments, and improvements to strengthen brand performance.
• Lead, coach, and develop a high-performing marketing team, fostering collaboration and continuous improvement.

Requirements

• 8+ years of experience in brand marketing, consumer marketing, or a related discipline.
• 2+ years in a manager-level or higher leadership role.
• Proven ability to develop and execute go-to-market strategies (positioning, value propositions, sales enablement, pricing, and channel strategies).
• Strong understanding of consumer behavior, market trends, competitive analysis, and brand storytelling.
• Demonstrated cross-functional leadership and stakeholder influence.
• Experience managing, mentoring, and developing high-performing teams.
• Strong analytical skills to translate insights and performance data into actionable strategy.
• Excellent communication, organization, and project management skills.
• Bachelor’s degree in Marketing or related field (equivalent experience may be considered).