Sr. Director, Creative

Role Overview

Sr. Director, Creative (Head of Creative) at Lovesac

Lead the evolution and execution of Lovesac’s brand visual and storytelling identity across all customer touchpoints. Own a cohesive creative strategy that delivers emotionally resonant campaigns to grow brand awareness, engagement, and loyalty.

This role manages and transforms the creative team into a nimble, multidisciplinary group of “creat-ors” that thrives across content, channels, and formats, with AI, automation, and content innovation at the core of creative operations.

Responsibilities

Brand Strategy & Creative Vision

• Define and evolve Lovesac’s brand identity and creative expression across platforms and formats
• Translate business/marketing objectives into breakthrough creative concepts and measurable results
• Act as the brand guardian: ensure consistent voice, tone, and design across all customer-facing assets

Campaign & Content Development

• Lead concepting and execution of integrated marketing campaigns (seasonal launches, product storytelling, brand initiatives, omnichannel promotions)
• Oversee content creation for paid media, social, retail displays, email, packaging, and website, balancing aesthetics with performance
• Manage creative production across art direction, copywriting, photography, video production, motion design, and UX creative

Team Leadership & Creative Culture

• Evolve the team from a traditional structure to a cross-functional “team of creators”
• Build, lead, and develop designers, copywriters, art directors, producers, and content creators
• Foster a culture of experimentation, originality, and speed with in-house, real-time execution
• Implement future-forward workflows using AI tools and emerging technologies to scale and streamline content creation
• Manage relationships with agencies and freelancers

Requirements / Qualifications

• Visionary leadership to drive brand storytelling and creative strategy end-to-end
• Ability to lead and evolve a multidisciplinary creative organization
• Demonstrated ability to connect creative work to measurable business/marketing results

Work Location & Availability

• Remote role reporting into the Lovesac Corporate HUB in Stamford, CT
• Must fully reside in the United States at all times during employment
• Ability to travel as needed