About the role

Role overview

Sr Data Analyst – Marketing Analytics on the Tailored Brands Enterprise Analytics team. You’ll partner with Marketing and other business stakeholders to evaluate customer and marketing performance, analyze acquisition, and identify opportunities to attract, retain, and delight customers.

Responsibilities

Partner with stakeholders to deliver analytics solutions and strategies that drive marketing and customer business results.
Interpret data to find trends; run ad-hoc analyses and identify digital marketing opportunities.
Analyze customer segments, churn, retention, and buying behavior.
Build and streamline reporting and dashboards; define which metrics matter and proactively monitor them.
Improve data sources and automate processes; focus time on high-value analysis.
Own analytics outcomes for marketing channel performance and optimization; help define and execute a channel roadmap.
Design, evaluate, and interpret tests and experiments to improve marketing performance and customer outcomes.
Translate findings into clear recommendations and prioritization decisions.
Collaborate with Data Engineering to improve data quality, governance, standardized definitions, and tools.
Manage multiple analytics projects simultaneously based on impact.
Present analysis in a clear, actionable way for both technical and non-technical audiences; share learnings across Analytics.

Requirements

7+ years of analytics experience with increasing responsibility across cross-functional projects.
Experience using AI-enabled tools and ability to QA/assess reliability of AI-generated outputs.
Strong proficiency with complex SQL and dataset transformations on large datasets.
Quantitative marketing experience, including correlation, clustering, segmentation, regression, and marketing performance analysis.
Advanced data visualization/dashboarding experience with tools such as Google Data Studio, Tableau, or Power BI.

Nice-to-haves

Comfort communicating with both software engineers and business stakeholders.
Investigative mindset and ability to thrive in a high-growth environment with ambiguity.

About Tailored Brands, Inc.

Tailored Brands, Inc. is a specialty retailer of menswear and business casual apparel, offering brands such as Men’s Wearhouse, Jos. A. Bank, Moores, and K&G Fashion Superstore. The company sells through a network of stores as well as e-commerce, focusing on personalized products and services for key life moments.

Sr Data Analyst - Marketing Analytics

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