Sr. Content Marketing Manager

Role Overview

MasterClass is hiring a Sr. Content Marketing Manager to lead end-to-end integrated marketing for culturally relevant class launches and brand moments. Reporting into the Integrated Marketing organization, you’ll shape how the world experiences MasterClass through breakthrough storytelling, integrated campaigns, and audience-first thinking.

Responsibilities

• Lead end-to-end integrated marketing campaigns for a slate of MasterClass launches and cultural marketing moments (from positioning/strategy through execution and reporting).
• Develop go-to-market strategies across owned, earned, paid, social, product, and talent/instructor channels.
• Write clear, inspiring creative and strategy briefs to guide insight-driven campaign work.
• Partner cross-functionally with Creative, Content, Talent, PR, Product Marketing, Social, Performance Marketing, and Operations teams to plan and execute high-impact launches.
• Build strong working relationships with instructors and their teams to support campaign alignment, co-marketing opportunities, and launch execution.
• Use audience insights, performance data, testing, and experimentation to optimize strategies and inform future launches.
• Support on-set moments/production environments as needed to ensure creative alignment and capture real-time opportunities.
• Help evolve campaign development approaches through AI-enabled methods (as applicable).