Social Media Strategist

Role Overview

Hands-on Social Media Strategist responsible for building and growing a personality-led presence from zero on Instagram and TikTok. You’ll partner closely with the founder to define the online identity and develop repeatable, highly engaging content that drives growth.

Responsibilities

• Launch Instagram and TikTok profiles from scratch (positioning, tone of voice, content pillars, visual direction, and channel strategy)
• Develop and execute organic growth strategy focused on reach, engagement, follower growth, and long-term audience development
• Create viral campaign concepts, social-first stories, and repeatable content formats tied to a distinctive personality
• Own the full content lifecycle: research, ideation, scripting, content calendars, production coordination, approvals, publishing, and optimization
• Use analytics and audience insights (e.g., watch time, retention, engagement, discoverability) to guide creative decisions and improve performance
• Manage day-to-day community engagement and coordinate with the founder and creative partners

Requirements

• Proven experience launching and organically growing Instagram and TikTok accounts from an early/zero-follower stage
• Portfolio demonstrating high-performing, viral/culturally relevant social content with measurable growth results
• Deep understanding of Instagram/TikTok algorithms, audience behavior, retention, discoverability, engagement, and organic growth mechanics
• Strong creative strategy and social-first storytelling that turns a personality into compelling repeatable content
• End-to-end social media management experience (strategy → production → publishing → analytics → community)
• Strong project management and collaboration skills with founder/creative partners
• Ability to work PST hours

Nice to Have

• Experience with creator-led brands, founders, entertainment properties, legal brands, or character/personality-driven content