Social Media & Marketing Specialist

Role Overview

Remote Social Media & Marketing Specialist for a partner company. Own day-to-day digital brand presence for multiple businesses by creating content, managing social channels, engaging communities, and tracking performance to drive measurable growth.

Responsibilities

• Manage and grow social media channels: Instagram, Facebook, TikTok, YouTube, LinkedIn, and Google Business Profile
• Create and maintain content calendars and brand-aligned publishing schedules
• Produce engaging marketing content, including:
  • Graphics and promotional materials
  • Short-form videos/Reels, captions, newsletters, blogs
• Design branded assets using Canva (or similar) while keeping visual consistency
• Edit video content using CapCut (or equivalent)
• Monitor engagement, respond to comments/messages, and support online community growth
• Track performance using analytics and marketing metrics; prepare reports with insights and recommendations
• Support related digital initiatives:
  • Email marketing, website updates, SEO initiatives
  • Landing pages and digital advertising
• Assist with referral campaigns, community outreach, events, employer branding, and recruitment marketing
• Coordinate content collection from internal teams and multiple locations
• Stay current on social trends, platform updates, and digital marketing best practices
• Provide additional administrative/executive support when needed (scheduling, inbox organization, task coordination)

Requirements

• 2+ years in social media management, digital marketing, or content creation
• Strong communication skills and the ability to manage multiple priorities independently
• Proven ability to create high-quality written and visual content across multiple platforms
• Strong proficiency with Canva (or comparable design tools)
• Experience managing content calendars, publishing workflows, and multi-channel campaigns
• Excellent written English with consistent brand voice
• Organizational skills, attention to detail, and reliable deadline management
• Comfortable collaborating with leadership, gathering requirements, and presenting results
• Reliable remote setup with stable internet

Nice to Have

• Experience supporting healthcare, wellness, therapy, or community-focused organizations
• Familiarity with video editing tools, email marketing platforms, SEO concepts, website management, and analytics