Social Media Manager (Remote)

Role Overview

Social Media Manager (Remote) at Huckleberry Labs. Own the strategy, execution, and evolution of Huckleberry’s social presence across key platforms. You’ll build a content system for parents and create the measurement infrastructure to understand what works and why.

Responsibilities

• Social strategy: Develop, own, and evolve social strategy across key platforms (platform intent, content philosophy, audience development, channel prioritization).
• Content system: Build and manage a content strategy grounded in business objectives and lasting relevance/community.
• Creative management: Drive creative process (briefing others and hands-on execution).
• Calendar & programming: Lead social calendar development, content planning, and publishing across current and emerging platforms.
• Community management: Own brand voice in comments, DMs, and community spaces; create scalable systems and cadence.
• Measurement & reporting: Design and maintain a KPI framework and feedback loop connecting social performance to brand/business outcomes.
• Trend & platform intelligence: Provide strategic, considered guidance on where and how to show up.
• Cross-functional collaboration: Partner with brand, product, and growth teams to integrate social into broader campaigns and product marketing moments.

Requirements

• 5+ years of social media or brand marketing experience with increasing ownership of strategy.
• Portfolio showing both creative thinking and strategic structure (e.g., sharp captions and quarterly content briefs).
• Deep fluency across Instagram, TikTok, Facebook, X, Pinterest, Reddit, YouTube, and LinkedIn including algorithm, culture, and content norms.
• Ability to use data to form hypotheses—know what to measure, why it matters, and how to explain insights clearly.
• Experience in consumer/lifestyle/wellness/parenting/family-facing brand environments.

Location / Hiring Notes

• Role is remote, with full-time hiring limited to: CA, DE, GA, IL, MA, MI, NV, NY, OR, TX.