About the role

Role Overview

Later is hiring a Social Media Manager to own client outcomes across multiple social platforms—combining strategic leadership with hands-on creative execution.

What You’ll Do

Client Strategy & Outcomes

Serve as the strategic lead for multiple client brand accounts across platforms (e.g., Instagram, TikTok, Facebook, Threads, YouTube Shorts)
Define and track content goals tied to client objectives (awareness, engagement, conversion)
Clearly communicate performance insights and next steps to internal and external teams
Anticipate client needs and proactively propose new ideas, formats, and campaigns

Creative Oversight

Lead the content process from concept to execution (briefing creative teams, reviewing deliverables, ensuring content stays on-brand)
Ensure content is social-first, timely, and tailored per platform
Collaborate with design, video, and influencer teams to bring ideas to life

Hands-On Execution

Write copy, storyboard content, and shoot short iPhone videos when needed
Manage community by responding to comments, shaping tone, and joining real-time cultural conversations
Go live during events, product drops, or key cultural moments when applicable

Who You Are

A hybrid thinker: strong strategy plus hands-on creativity
Comfortable leading client conversations and presenting performance insights
Able to flex between overseeing workstreams and contributing directly
Deep understanding of social media trends, platform nuances, and content formats
Fast, scrappy, and passionate storyteller

Requirements

5+ years experience as a Community Manager/Social Media Manager (or similar) with strong content creation and community engagement
Proven track record independently managing/growing social presence for a large B2C brand
Agency experience managing client relationships required
Excellent writing/editing skills with tone adaptation across platforms/audiences
Ability to analyze performance data and use insights to adjust strategy and report impact
Strong desire to actively participate in social media and stay current on trends
Ability to generate innovative content ideas

Nice-to-Haves

Not explicitly listed beyond the experience and fluency requirements

About Later

Later is an influencer marketing technology company that helps brands plan and run creator-led campaigns with confidence. It combines AI-powered tools, proprietary social data, and expert guidance to support strategy, execution, and performance across awareness, engagement, and revenue.

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