Social Media & Events Manager - Remote

Role Overview

Paired is hiring a Social Media & Events Manager (Remote) to build and scale the brand’s organic social presence and to help bring the brand to life through events and experiential activations. The role is focused on creating content people actually want to watch, growing engaged communities, and developing an organic “content engine” that drives awareness and business growth.

Responsibilities

Social Strategy

• Develop and execute the organic social strategy across TikTok, Instagram, YouTube Shorts, and emerging platforms.
• Tailor content, messaging, and creative formats per platform while keeping a consistent brand voice rooted in science-backed oral care.
• Define and evolve content pillars that educate consumers, build trust, and support product launches.
• Monitor platform trends, algorithm changes, and emerging formats to improve reach and relevance.
• Use audience behavior and performance data to refine messaging, creative direction, and channel strategy.
• Own organic social performance metrics (audience growth, engagement, reach, and content performance).

Content Creation

• Own the end-to-end short-form content workflow: ideation, planning, scripting, filming, editing, publishing, and optimization.
• Build and manage a consistent content calendar balancing:
  • Educational content
  • Product storytelling
  • Lifestyle content
  • Creator collaborations
  • Trend participation
  • Community engagement
• Translate oral health science into compelling, credible, consumer-friendly content.
• Experiment with hooks, storytelling techniques, and creative concepts to identify repeatable frameworks.
• Ensure content meets brand standards and is optimized for each platform’s audience.

Creator & UGC

• Build and manage a scalable creator and UGC program that supports both organic and paid initiatives.
• Recruit and cultivate creators/brand advocates aligned with the mission and audience.
• Manage the full creator lifecycle: sourcing, outreach, product seeding, creative briefs, relationship management, and performance evaluation.
• Maintain a library of created assets and organize creator/UGC content for reuse.

Events & Experiential Activations

• Plan and execute trade shows, community events, influencer gatherings, product launches, and brand experiences.
• Ensure each event extends the brand story both online and offline.
• Generate content, strengthen relationships, and create memorable customer interactions.

Requirements

• Strong ability to create and scale organic short-form social content (not just manage posts).
• Experience building engaged communities and using performance data to iterate.
• Ability to produce content end-to-end (ideation through editing and publishing).
• Comfort working in an early-stage environment with ambiguity and a bias toward experimentation.

Nice-to-Haves

• Experience with creator/UGC programs and managing creator pipelines.
• Experience planning and executing events or experiential activations.
• Familiarity with science/health-adjacent content translation into consumer-friendly messaging.