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Social Media Coordinator

House of Ruh

midcontractother New York City Metropolitan Area 104 days ago via RemoteOK

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Tags

Social MediaContent CreationInstagramBrand StorytellingLifestyle & FashionContent PlanningTrend ResearchCaption WritingCreative StrategyVisual Aesthetics

About the role

Role Overview

House of Ruh is hiring a Social Media Coordinator to help launch and build the brand’s social presence from the ground up. This is a creative, collaborative role focused on planning content, developing ideas, and producing engaging posts that reflect the brand’s elevated aesthetics.

Responsibilities

  • Plan and shape the social media feed and content strategy
  • Create social posts (visual and written) and write engaging captions
  • Develop content ideas and help tell the story behind:
    • the products
    • the making process
    • the people behind the brand
  • Spot trends and translate them into brand-appropriate content
  • Manage follow-through and organization to keep content consistent

Requirements

  • Experience creating and/or managing social media content for lifestyle, fashion, home, beauty, hospitality, or culturally rooted brands
  • Strong visual eye and understanding of elevated social media aesthetics
  • Ability to plan content (not just publish it)
  • Creative strategy, organization, and reliable execution

Bonus

  • Based in NYC/NJ/Jaipur and able to capture content

Contract Details

  • Contract, stipend-based to start, with potential to grow

About House of Ruh

House of Ruh is a lifestyle brand rooted between Jaipur and New York City, focused on artisan craft, intentional design, and modern everyday pieces. It aims to build a strong brand presence by connecting product, process, and people through storytelling and creative content.

Scraped 6/12/2026