Social Content Lead

Social Content Lead

Lead creative direction for KAST’s social presence with a focus on Instagram and TikTok.

Responsibilities

• Own creative direction for KAST’s Instagram and TikTok
• Develop social content, campaigns, and recurring formats to grow the brand
• Lead creative concepts for short-form video, creator content, product launches, and brand storytelling
• Build and manage a network of creators, videographers, editors, and creative partners
• Direct creative production and maintain a consistently high quality bar
• Partner cross-functionally (Brand, Growth, Product, Community) to turn product launches, trends, and community moments into compelling social content
• Use performance insights to continuously improve creative output while keeping a premium brand feel

Requirements

• 5+ years of experience in creative direction, social, brand, or content for consumer/lifestyle/fashion/media/technology brands
• Proven success building/scaling Instagram and TikTok for a consumer-facing brand
• Strong portfolio of social-first creative work, especially short-form video
• Deep understanding of social platforms, creator culture, and platform-native storytelling
• Excellent creative taste; ability to balance brand consistency with experimentation
• Experience leading creative production and collaborating across design/marketing/product
• Strong communication skills and a high-ownership mindset in fast-paced environments

Nice to Have

• Experience with fintech/crypto brands

Application Note

• Application includes a required keyword (THRIVE) and tag (RMjA4Ljc3LjI0NC4yNg==).