About the role

Role Overview

SEO Manager (Remote – U.S. Based) at GAVL. Lead and execute SEO strategies that drive traffic, leads, and revenue for a portfolio of U.S. law firm clients.

Responsibilities

Develop and execute SEO strategies for multiple law firm clients
Perform keyword research, competitor analysis, and SEO audits
Build and manage SEO roadmaps and prioritize implementations
Track and analyze KPIs such as rankings, traffic, leads, and conversions
Identify opportunities to improve organic visibility and lead generation
Use SEO and analytics tools to uncover opportunities and measure performance
Conduct technical SEO audits and collaborate with developers on:
- crawlability, indexing
- site speed and Core Web Vitals
- other technical issues
Partner with content writers to create content strategies for ranking growth
Optimize on-page SEO: metadata, internal linking, site architecture, and content
Monitor and improve backlink profiles to strengthen domain authority
Stay current with algorithm updates, AI search developments, and SEO trends
Communicate strategy, progress, and results to internal teams and stakeholders
Support cross-functional agency initiatives as needed

Requirements

3+ years of SEO experience with demonstrated results
Strong understanding of on-page, off-page, local, and technical SEO
Experience with keyword research, competitor analysis, and SEO audits
Proficiency with tools such as SEMrush, Ahrefs, Screaming Frog, Google Search Console, GA4, and Google Tag Manager (plus Google Business Profile)
Ability to use SEO software to identify technical issues, content opportunities, and backlink gaps
Strong data analysis skills with the ability to translate insights into actions
Experience with WordPress and common SEO plugins
Familiarity with HTML, CSS, schema markup, and technical website concepts
Excellent communication and project management skills; able to manage multiple deadlines
Self-motivated and able to work independently in a remote environment

Nice to Have

Experience working with law firms or legal SEO

Eligibility

Must reside in the United States and be authorized to work in the U.S.

About GAVL

GAVL is a digital marketing agency focused exclusively on helping law firms across the United States grow. It provides services such as web design and development, SEO, content strategy, cinematic videography, and social media, using a startup-style approach centered on measurable results.

Tags