SEO / GEO Lead (m/w/d)

Role overview

Lead the company’s SEO and GEO growth strategy across all markets, combining traditional search performance with AI-driven search visibility (Modern Search). You will drive measurable impact from visibility through qualified inquiries to contribution to CAC, while building scalable, content-driven organic growth models and automating parts of the workflow with AI.

Responsibilities

• Global SEO & GEO strategy: Develop and prioritize the international SEO/GEO roadmap across markets; set goals across the funnel from visibility to qualified requests and CAC contribution.
• Enable country teams: Provide clear briefs and shared standards so local teams can execute consistently.
• Lead and grow a small team: Manage a small team, develop them technically, and expand responsibilities based on your requirements.
• Steer agencies & freelancers: Manage content and deliverables both content-wise and economically (briefing, quality, budgeting).
• Build content-driven Organic Growth models: From keyword & competitive research to content roadmap and on-site quality assurance.
• Own SEO/GEO for all markets: Ensure consistency from the Nordics to international markets (e.g., Finland to Australia), thinking jointly about Google SERPs and AI search (ChatGPT, Perplexity, AI Overviews).
• Modern Search (GEO/AEO): Align content for visibility in AI-assisted search results; make visibility measurable and derive next steps.
• AI workflows & automation: Build automated SEO processes using LLMs and tools such as n8n or Make for briefings, content QA, and monitoring.
• Technical hygiene & measurement: Use Search Console, Ahrefs, Screaming Frog, and GA4; translate findings into actionable improvements.
• Hands-on execution: Write strategy, but also stay close to day-to-day implementation including crawling/reviewing content/technical issues.

Requirements

• 6+ years SEO experience (in-house or agency), including experience with strategic ownership or across multiple markets.
• Demonstrated ability to build content-driven Organic Growth models (not just execute tasks).
• Success measured by qualified leads and CAC contribution (not only rankings/sessions).
• Experience leading people or fostering external stakeholders; enjoys developing a small team.
• Strong command of SEO and analytics tools; decisions driven by data.
• High affinity for AI / Modern Search: daily work with LLMs and building automations; closely tracking AI search developments.

Nice-to-haves

• Not explicitly listed, but implied: deeper AEO/GEO expertise and strong operational automation experience with LLM-based workflows.