About the role

Role overview

Join Palo Alto Networks as a Senior Technical Data and Operations Analyst (Marketing Data & Operations). You will own the end-to-end marketing data flow, partner with IT and BI to operationalize insights, and drive digital acquisition capabilities using AI-powered workflows.

Key missions

Oversee end-to-end marketing data flow and collaborate with IT/BI to operationalize insights through AI agents and workflows.
Drive digital acquisition by integrating AI and enabling end-to-end performance tracking, optimizing operational workflows.
Become the data subject matter expert for the marketing technology stack and partner with BI/IT to enable operational insights.
Lead privacy compliance and data governance for marketing data usage.

Responsibilities

Lead technical integration efforts across MarTech and data platforms.
Translate business objectives into technical requirements and user stories/PRDs.
Manage delivery with internal engineering teams and maintain a development backlog.
Lead cross-functional programs using Agile to deliver large-scale, complex initiatives.

Requirements

Expert-level knowledge of technical integrations across the MarTech stack, including:
- CDPs
- CRMs (e.g., Salesforce)
- Data warehousing (e.g., Snowflake, BigQuery)
Extensive experience designing and implementing scalable data infrastructure for real-time decisioning.
Strong understanding of data privacy & compliance (e.g., GDPR, CCPA) and practical impact on data usage.
Ability to convert complex objectives into detailed technical requirements and PRDs.
Exceptional program management skills for cross-functional technical projects.
Deep technical fluency with AI/ML, Generative AI, and predictive modeling for real-time data orchestration.
Proven experience in MarTech, Marketing Operations, or Digital Marketing roles, including leading technical initiatives.
Demonstrated success integrating and scaling solutions such as:
- Marketing Automation
- CRM
- Predictive Analytics
- Data Enrichment
Strong cross-functional stakeholder and process-building skills between Marketing and IT.

Nice-to-haves / additional signals

Experience leading transformation during rapid growth and acting as a change agent.
Comfort operating with ambiguity and managing competing priorities.

About Palo Alto Networks

Palo Alto Networks is a cybersecurity company that protects organizations by delivering security platforms and services. The role is within the company’s marketing organization, focusing on marketing technology, data operations, and governance to enable digital acquisition and measurement.

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