Senior Staff Product Manager (AI & Product Led Motion)

Role overview

Join ServiceNow as a Senior Staff Product Manager to define and scale an AI-Native Product-Led Motion across the ITSM portfolio. You will own the end-to-end customer journey from initial AI interaction through enterprise-scale value realization, using telemetry, behavioral analytics, and AI-powered insights.

Key missions

• Define and execute the AI-native Product-Led Motion strategy for ITSM native AI capabilities, driving adoption, expansion, and growth.
• Own the customer journey from discovery and activation to adoption, expansion, and value realization at enterprise scale.
• Build data-driven growth engines by defining product telemetry, usage intelligence, behavioral analytics, and experimentation frameworks.

Responsibilities

• Lead cross-functionally across Engineering, Marketing, Sales, Customer Success, and executive stakeholders.
• Translate customer behavior and product usage insights into product strategy, roadmap priorities, and measurable business outcomes.
• Define and run product experimentation to improve funnels, activation, and retention.
• Use analytics to set KPIs, evaluate cohorts and funnels, and drive product decisions.

Requirements

• 8+ years of Product Management experience building and scaling enterprise SaaS, AI, workflow automation, or platform products.
• Strong understanding of product telemetry/instrumentation, usage analytics, experimentation frameworks, and customer journey optimization.
• Proven experience with Product-Led Growth/Motion/Sales to drive adoption, expansion, and revenue.
• Experience working with AI-powered products and understanding AI value creation and adoption challenges.
• Expertise designing activation/onboarding journeys, in-product messaging, feature discovery, and engagement strategies.
• Ability to thrive in ambiguity and build new capabilities from the ground up.
• Strong analytical skills (KPIs, cohort analysis, funnel evaluation) and customer empathy/discovery.

Nice-to-haves

• Experience with AI Agents/Agentic AI, Generative AI, or intelligent workflow automation.
• Domain experience in ITSM, ITOM, infrastructure software, or enterprise workflow platforms.
• Experience with growth loops, self-service adoption models, PQL frameworks, or digital selling motions.
• Familiarity with product analytics/engagement tools such as Pendo, Amplitude, Mixpanel.
• Experience with AI personalization/recommendations and usage-based expansion models.
• Experience with enterprise SaaS platforms such as ServiceNow or competitors.