About the role

Role Overview

Join Freshpaint as a Senior Sales Engineer to own the technical side of the healthcare sales process. You’ll help prospects design compliant tracking strategies (HIPAA-aware), support marketing growth goals, and align sales, marketing, and product around a consistent compliant data story.

Key Missions

Own the technical responsibility from discovery through legal/security review.
Guide prospects on rebuilding tracking on a compliant data foundation, providing ad platforms and analytics the signals they need.
Help refine the overall GTM narrative so sales, marketing, and product all sell the same value: HIPAA-compliant data that drives real revenue.

Responsibilities

Technical discovery with prospects and guidance on tracking design.
Support and facilitate conversations with legal, compliance, and security stakeholders.
Design and communicate data strategies and architecture.
Build and refine sales playbooks, demo frameworks, and enablement assets.
Support CRO/performance marketing discussions including measurement and optimization.

Requirements

Hands-on experience with performance marketing and CRO, including funnels, experimentation, conversion tracking, and optimization.
Comfortable discussing measurement from CAC/ROAS to pixels/events/data flows.
Ability to explain complex technical/compliance concepts clearly to execs, marketers, engineers, and legal.
Strong customer data/platform and analytics understanding: events, identities, and audiences.
Familiarity with regulated industries and how HIPAA (or similar rules) impacts what can be tracked/shared.
Can read JavaScript, reason about front-end/data flows, and use browser dev tools.
Experience as a Sales Engineer/Solutions Engineer in B2B SaaS, ideally in data, analytics, privacy, or martech.
Prior experience supporting healthcare marketing or other regulated-industry growth teams.
Experience running CRO programs where data governance mattered (A/B tests, landing page experiments, funnel optimization).
Experience collaborating with legal/compliance/security on privacy and security reviews.

Nice to Have

Background at a CDP, analytics, or performance marketing company where compliant data activation was central.
Track record building demo frameworks, sales playbooks, or internal tools for GTM.
Prior sales engineering experience in data/analytics/privacy-oriented contexts.

Location / Work Setup

Remote within US time zones.

About Freshpaint

Freshpaint is a healthcare-focused marketing data platform company. It helps teams activate and measure marketing with privacy- and compliance-aware tracking, enabling growth in regulated industries like healthcare.

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