About the role

Role Overview

Senior Product Owner - SEO at Growth Leads. Own the success of a flagship, SEO-led product from launch through scale, combining deep SEO expertise with product ownership, strategy, and hands-on execution. The role also includes profit sharing tied to product performance.

Responsibilities

Product Ownership & Strategy: Own the product roadmap end-to-end (launch to scaling), with autonomy over strategic decisions.
Team Building & Leadership: Build and scale a high-performing team from scratch; recruit and establish a culture of excellence and accountability.
SEO-Led Growth: Drive organic visibility and traffic growth across target keywords and markets.
Hands-On Execution: Work directly on critical tasks early on (e.g., content optimization and technical implementation), transitioning into broader oversight as the team grows.
Performance & Optimization: Own key metrics and continuously test/analyze/optimize for traffic, conversions, and revenue.
Cross-Functional Collaboration: Partner with content, development, and marketing to ensure alignment with business objectives.
Innovation & Experimentation: Identify growth opportunities and implement learnings in response to algorithm and market changes.

Requirements

Proven track record scaling SEO-driven products/websites with measurable traffic and revenue growth.
Deep SEO expertise across content, technical SEO, and off-page SEO.
Entrepreneurial mindset with strong ownership and ability to build from the ground up.
Hands-on approach (comfortable executing, not only delegating).
Leadership experience hiring, developing, and inspiring high performers.
Strong analytical skills to interpret data and make data-driven decisions.
Lead generation & affiliate marketing knowledge, including conversion optimization.
iGaming industry experience is a strong advantage.

Nice to Haves / Additional Context

Opportunity to join a project with 6 months of strategic preparation.
Remote working or option to work from the Malta office.
Profit sharing for direct benefit from results.

About Growth Leads

Growth Leads is an affiliate and lead generation company operating in the iGaming and finance verticals. It builds high-end websites with quality content to help customers make informed buying decisions and drive relevant traffic via organic and paid search.