About the role

Role Overview

As a Senior Product Marketing Manager, you will own product marketing for Prove’s Welcome solutions portfolio, including:

Prefill for Consumer
Prefill for Business
Human Assurance

You will shape positioning, messaging, and go-to-market execution, partnering closely with Product, Sales, and Marketing to drive revenue impact.

Responsibilities

Own end-to-end product marketing for the Welcome solutions portfolio, including future solutions.
Define positioning, messaging frameworks, value propositions, and personas for Welcome solutions.
Partner with Product to translate the roadmap into market narratives.
Lead go-to-market planning and execution for launches, pilots, and feature releases.
Develop core solution assets and enablement materials.

Requirements

5+ years of product marketing experience in B2B technology (fintech, identity, fraud, payments, or security strongly preferred).
Strong storytelling, writing, and presentation skills.
Experience with go-to-market execution (launches, enablement, and asset development).
Ability to own product marketing for a solution portfolio or multiple related products.
Collaborative, organized, and comfortable in a fast-paced, high-growth environment.
Bachelor’s degree required; MBA or equivalent experience is a plus.

Nice-to-haves

Experience developing verticalized messaging or industry-specific GTM strategies.
Proven ability to operate in both early-stage and scaling environments.

About Prove

Prove is an identity verification company focused on helping businesses verify users and reduce fraud risk. Its offerings include solutions such as Human Assurance and automated verification workflows, serving B2B needs across fintech, payments, and security use cases.