About the role

Role overview

You will serve as a Senior Product Marketing Manager responsible for shaping the strategic narrative for your product area and driving end-to-end go-to-market (GTM) execution. You’ll influence revenue strategy, build scalable messaging and workflow frameworks, and lead cross-functional alignment across Sales, Product, Enablement, and Customer Success.

Key missions

Strategic narrative & positioning: Evangelize the product/solution narrative by connecting market trends, customer pain points, and competitive gaps to company-level positioning.
Scalable messaging frameworks: Build frameworks for messaging development so PMMs and cross-functional teams can align on differentiated value propositions, proof points, and market readiness.
Full-cycle GTM ownership: Own the GTM strategy from positioning and launch sequencing through sales readiness and market measurement.
Cross-functional stakeholder alignment: Proactively align stakeholders across Sales, Product, Enablement, and CS around shared goals.

Responsibilities

Lead cross-functional customer segmentation efforts.
Leverage AI tools to design scalable workflows.
Present and influence stakeholders, including C-suite and senior Sales leadership.
Mentor others and raise overall team performance.

Requirements

7+ years of product marketing experience, including time as a senior/lead contributor.
Strong market intuition and a track record of impactful launches.
Proven ability to build messaging frameworks (not only execute existing ones).
Demonstrated ownership of full-cycle, multi-stakeholder product launches.
Strong strategic instincts linking product capabilities to business outcomes and revenue strategy.
Cross-functional instincts to align teams without formal authority.
Proficiency with tools including Gong, Salesforce, Seismic, and Tableau.
B2B SaaS experience, ideally with complex products and multiple buyer personas.
Bachelor’s degree required.
Executive presence and strong communication skills.

Nice to have

Experience in platform/suite positioning for complex B2B products.

About Payscale

Payscale is a B2B SaaS company focused on helping organizations understand compensation and make better talent decisions. The company provides tools and insights used by businesses, combining market intelligence with customer-facing products. It operates in a competitive, data-driven space where go-to-market effectiveness is critical.

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