Senior Product Marketing Manager (Packaging, Pricing and Enterprise Commercialization)

Role overview

As a Senior Product Marketing Manager at Boulevard, you will shape the commercial strategy for upmarket buyers. You will own pricing and packaging across segments and help influence product strategy for sophisticated, executive-driven enterprise buyers.

Key missions

• Define and own the upmarket segment: sharpen Boulevard’s upmarket ICP across core verticals and map buying committee dynamics.
• Build the upmarket narrative: create the positioning story that positions Boulevard as the platform of choice for upmarket/sophisticated operators.
• Architect pricing and packaging: co-own the pricing and packaging strategy across SMB, mid-market, and enterprise segments.

Responsibilities

• Partner closely with Sales, Marketing, Finance, and Product to drive measurable progress in sales.
• Translate market insight into positioning, narratives, and structured recommendations that influence product direction.
• Develop and support enterprise GTM sales enablement materials (e.g., pitch decks, platform walkthroughs, value/ROI proof points).
• Lead in ambiguity by iterating on strategy when there is no playbook.

Requirements

• 5+ years of product marketing experience, with significant time marketing and selling into mid-market and/or enterprise buyers in vertical SaaS.
• Direct experience leading pricing and packaging in SaaS, including tiers, pricing models, and value metrics.
• Ability to combine analytical rigor (defend recommendations with data) with commercial judgment (know when data is insufficient).
• Fluency in enterprise GTM motions: buying committees, longer cycles, proof-driven evaluation, executive-level conversations, and objection handling.
• Strong experience creating enterprise sales tools (pitch decks, walkthroughs, ROI/value proof) that help sellers defend price and win conviction.
• Proven ability to build positioning and narratives for complex, multi-product platforms.
• Confident and precise communication skills; strong storytelling ability.

Nice-to-haves / additional signals

• Experience marketing platform APIs and integrations to enterprise audiences and translating technical depth into commercial value.
• Experience with franchise or multi-location business models.
• Vertical SaaS experience, especially self-care (medspa, salon, spa).
• Hands-on experience with enterprise sales tools and methodologies.
• Previous PMM experience at companies that successfully moved and/or served enterprise customers.