About the role

Role Overview

As a Senior Product Marketing Manager at Ontra, you will own the go-to-market (GTM) strategy for the company’s flagship contract automation offering and support adjacent products. You’ll act as the internal expert, with deep focus on the private equity ecosystem and the customer pain points behind contract automation.

Key Missions

Develop a deep understanding of:
- the private equity ecosystem
- contract automation and adjacent Ontra offerings
- the competitive landscape
Lead planning and execution of GTM strategy for contract automation services and adjacent offerings, including:
- positioning and messaging
- launch coordination
Partner with Product, Sales, Marketing, and Enablement/Training to:
- bring new capabilities to market
- drive pipeline
- support cross-sell and upsell motions

Requirements

7+ years of product marketing (or related) experience, ideally across B2B SaaS and services
Ability to balance strategic thinking with hands-on execution (e.g., writing copy, running analyses, shipping programs)
Strong AI fluency and an experimental test-and-learn mindset
Proven GTM ownership end-to-end: research/positioning → launch → enablement → adoption
Demonstrated ability to manage multiple workstreams and stakeholders
Experience marketing to legal, financial services, or enterprise buyers; knowledge of GCs, Legal Ops, or deal teams is a plus
Experience with, or strong exposure to, the private equity ecosystem and fast learning of complex industries
Strong storytelling skills to translate technical capabilities into audience-specific narratives

Nice to Have

Direct familiarity with GCs / Legal Ops / deal teams and private equity contracting workflows

About Ontra

Ontra is a provider of contract automation solutions, helping organizations streamline and accelerate contract workflows. The company focuses on go-to-market for its flagship offering and adjacent products, serving enterprise customers and supporting cross-functional teams across product, sales, and enablement.