About the role

Role Overview

Senior Product Marketing Manager (Senior IC)

Own and build the core product marketing “selling toolkit” end-to-end: competitive programs, product story, customer proof, and a repeatable launch process. This is a senior individual contributor role with potential growth into product marketing leadership.

Key Missions

Build and maintain the sales enablement toolkit, including:
- presentations and product sheets
- objection-handling guides
- sector-specific narratives
Capture and codify field learnings by turning best practices, strategies, materials, and messaging into shared, reusable assets.
Run the competitive program, including:
- competitive landscape mapping
- battlecards for key competitors
- a refresh cycle based on win/loss learnings
Codify the product story and manage customer proof (e.g., customer case studies).
Establish a repeatable launch process.

Requirements

Builder mindset: able to produce finished, high-quality assets personally (not just briefs).
Excellent writing and presentation skills; comfortable working async in a remote, globally distributed environment.
End-to-end customer case study experience (including customer “wrangling” parts).
Proven sales enablement ownership: battlecards, pitch decks, objection handling, and win/loss programs you built and ran.
AI tools fluency as a daily force multiplier (research, drafting, asset production, demo creation) with strong judgment on when to use them.
5–8+ years in B2B SaaS product marketing with an enterprise, sales-led motion.
Experience translating technical products (SDK/API-level) into enterprise buyer narratives; comfortable working with engineers and legal/regulatory SMEs.
Shipped PMM from near-zero at a Series A–C company (or equivalent).
Domain experience in one or more areas: gaming, trust & safety, privacy/compliance, regtech, or identity.
Experience marketing in a regulated industry, converting legal complexity into sales narratives.
Video and demo production chops (or fluency directing production).
Analyst relations experience.
Pricing and packaging exposure.
APAC or global market exposure (team spans Singapore and the US).

Nice-to-haves / Helpful Signals

Direct experience with pricing/packaging and analyst relations.
Experience with regulated-industry messaging and demo/video production.
Global/APAC market familiarity.

About k-ID

k-ID is a company operating in the identity and regulated B2B SaaS space, focused on delivering products that require clear, actionable narratives for enterprise buyers. The role centers on product marketing in a sales-led motion, including competitive programs, enablement assets, and launch processes. The company operates globally with a remote, distributed team.