Senior Product Marketing Manager

Role Overview

Senior Product Marketing Manager at Grafana Labs (full remote). You will own go-to-market programs, craft positioning and messaging, and partner closely with product management and enablement—blending strategic planning with hands-on execution.

Key Missions

• Create and run Go-To-Market (GTM) programs that effectively position Grafana Labs’ product value.
• Own messaging and positioning across key personas and product domains.
• Partner actively with Product Leaders / Product Management to define product value, messaging, and market strategy.

Responsibilities

• Execute GTM planning and packaging to drive adoption and impact.
• Translate technical value into clear, compelling communications for both customers and sellers.
• Lead or co-lead product/feature launches from start to finish.
• Use quantitative analysis to evaluate performance and optimize recommendations.

Requirements

• 5+ years relevant experience (e.g., product marketing, solutions marketing, or product management).
• Strong product/technical curiosity with the ability to turn it into packaging, positioning, and messaging.
• Ability to work with a variety of internal and external stakeholders in complex processes.
• Demonstrated quantitative analytical skills for campaign performance and lifecycle metrics.
• Experience marketing and selling to a technical audience.
• Exceptional writing and communication skills.
• Proven ability to manage complex projects end-to-end.
• Ability to clearly articulate the value of technical products to customers and sellers.

Nice-to-Haves

• Passion for open source, cloud-native, and infrastructure technologies.
• High “say-do” mindset and comfort thriving in a fast-paced environment.