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Senior Product Marketing Manager

Fairmarkit

full-remoteseniorpermanentproduct-management Full remote 74 days ago via WTTJ

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Tags

B2B Product MarketingGo-to-Market (GTM)Product PositioningMessagingAI/LLMEnterprise SaaSSales EnablementCRMMarketing AutomationProcurement

About the role

Role Overview

Join Fairmarkit as the Senior Product Marketing Manager to build and define the product marketing function for its autonomous sourcing platform and supplier marketplace. As the only dedicated PMM in this role, you will own positioning, messaging, launches, and enablement and act as the connective tissue between R&D and go-to-market.

Key Missions

  • Positioning & Messaging: Establish and continuously sharpen positioning and messaging tailored to distinct audiences (procurement leaders and suppliers).
  • Go-to-Market (GTM): Own end-to-end launches for new features and major releases, including:
    • narrative and packaging
    • naming
    • pricing input
    • launch plans
    • post-launch analysis
  • Roadmap Influence: Partner with Product using customer/market/competitive insights to shape roadmap priorities, especially for agentic AI use cases, UX, and procurement workflows.

Requirements

  • B2B product marketing experience with 7+ years, including meaningful ownership of enterprise SaaS and/or AI products.
  • Analytical mindset: comfort using data to size opportunities, segment audiences, and measure GTM performance across CRM, marketing automation, and product analytics.
  • Operational excellence: can simplify complex workstreams, keep cross-functional projects on track, and drive accountability.
  • Strong communication & storytelling: write clearly, present confidently, and translate advanced AI capabilities into crisp, outcome-focused narratives for skeptical audiences.
  • Enablement track record: experience enabling Sales and Customer Success with content, training, and deal support in fast-moving or enterprise sales motions.
  • AI-native workflow: already uses LLMs, automation, and AI tools for research, drafting, segmentation, competitive analysis, and more.
  • PMM function impact: demonstrated success building or inheriting a PMM function with outsized results (positioning, adoption, sales confidence).

Nice to Have

  • Experience with procurement, supply chain, or financial operations; familiarity with tools such as SAP Ariba, Coupa, or Workday Sourcing.
  • Experience marketing to CPOs and sourcing leaders.

About Fairmarkit

Fairmarkit provides an autonomous sourcing platform and a supplier marketplace for procurement teams. The product uses AI to help procurement leaders and suppliers streamline sourcing workflows and value realization, sitting in the B2B SaaS and AI-enabled procurement space.

Scraped 5/12/2026