Senior Product Marketing Manager

Role Overview

As a Senior Product Marketing Manager at Cision, you will shape product positioning, launches, and growth for consumer intelligence and distribution solutions. You’ll translate product capabilities into clear, compelling narratives that resonate with customers, working closely with Product, Sales, Marketing, Customer Success, and Strategy.

Key Responsibilities

• Develop differentiated messaging and positioning for key products by turning product capabilities into customer value.
• Lead go-to-market planning for launches, releases, and strategic initiatives, including:
  • defining the target audience
  • crafting the value proposition
  • building the launch strategy
• Provide strategic, hands-on product marketing support with strong commercial thinking and cross-functional influence.

Requirements

• Go-to-market experience building strategies for new products, major launches, or strategic repositioning.
• 5+ years product marketing experience, ideally in B2B SaaS, martech, or AI-powered platforms.
• Strong ability to communicate complex/technical capabilities into simple, differentiated, benefit-led messaging.
• Excellent writing and storytelling skills, including creating executive-ready narratives, sales decks, customer-facing content, and internal enablement.
• Commercial mindset: understanding of B2B sales motions, buyer personas, competitive positioning, and revenue impact.

Nice-to-Haves

• Experience with AI, data analytics, social listening, media monitoring, communications technology, or consumer intelligence.