Senior Product Marketing Manager (CDP & Data Connectivity)

Role Overview

Senior Product Marketing Manager focused on CDP & Data Connectivity at Alteryx. Own end-to-end product marketing strategy, messaging, content, and go-to-market execution for data access and connectivity capabilities.

Key Missions

• Define and execute product marketing strategy for Alteryx’s data connectivity capabilities, positioning Alteryx as a key bridge between enterprise data assets and analytics.
• Partner with Product Management to shape the data connectivity product roadmap narrative, translating new connector availability and performance improvements into compelling customer stories.
• Monitor the competitive landscape in data connectivity, providing insights that refine differentiation and inform strategy.

Responsibilities

• Own messaging and content development, including persona-specific narratives.
• Build launch plans and enablement materials.
• Define and maintain the positioning and messaging framework for OCR Tools and Intel Suite.
• Develop use-case-driven content for Data Products and Connect capabilities.
• Own go-to-market strategy for Alteryx Data Products and data Connect capabilities.
• Measure impact using product analytics, pipeline data, and campaign metrics.

Requirements

• Strong understanding of the cloud data ecosystem (Snowflake, Databricks, Google Cloud, AWS, Azure) and how enterprise data teams evaluate/select data access & integration solutions.
• Deep curiosity/knowledge of modern data architectures and AI-ready data pipelines, and the role of data connectivity in enterprise AI initiatives.
• 6+ years product marketing experience in B2B SaaS, specifically with data integration/connectivity, cloud data platforms, or analytics infrastructure.
• Demonstrated ability to build cross-team alignment on product narratives and go-to-market programs.
• Exceptional storytelling skills to translate complex data connectivity concepts for technical and executive audiences.
• Experience creating messaging/positioning for technical personas such as IT architects, data engineers, and CDAO.
• Comfortable working with metrics (product analytics, pipeline and campaign performance).
• Cross-functional collaboration experience with Product Management, Solutions Marketing, Partner teams, Sales, and Customer Success in a fast-paced environment.

Nice-to-Haves

Not explicitly stated.