Senior Product Marketing Manager

Role Overview

BrightHire is seeking a Senior Product Marketing Manager to shape positioning and drive end-to-end execution of go-to-market strategy. In this cross-functional role, you’ll own BrightHire’s messaging, lead integrated marketing campaigns, and partner closely with Sales and Product Management.

Key Missions

• Drive customer acquisition and engagement by evolving how BrightHire shows up in the market—from high-level positioning to hands-on execution.
• Own and evolve messaging and positioning, creating clear, differentiated narratives for executives, recruiters, and talent leaders.
• Lead integrated marketing campaigns beyond product launches, addressing broader buyer needs, use cases, and market moments.

Responsibilities

• Develop and maintain messaging and positioning that support GTM efforts.
• Plan and execute integrated campaigns across product, content, and channels.
• Collaborate with Sales and Product Management to align strategy and execution.
• Translate complex product value into compelling narratives for multiple audiences.

Requirements

• 5+ years of experience in product marketing, including owning messaging/positioning and GTM work in fast-moving environments.
• Experience owning product launches end-to-end, from defining narrative and GTM strategy to guiding execution across marketing, product, and sales.
• Strong writing, storytelling, and communication skills.
• Familiarity with integrated marketing campaigns and how product, content, and channels drive awareness, acquisition, and engagement.
• Ability to work cross-functionally and manage stakeholder communication at all levels.
• Comfort operating in ambiguity, prioritizing highest-impact work with high standards.
• Hands-on experience using AI tools to research, draft, iterate, and move faster.

Nice to Have

• Bonus: experience in HR tech and/or marketing to talent, people, or recruiting leaders.
• Startup experience strongly preferred.