Senior Product Marketing Manager

Role Overview

Axonius is seeking a Senior Product Marketing Manager to lead high-visibility go-to-market (GTM) initiatives. You will manage product launches, develop positioning and messaging, analyze customer journeys, and support global demand generation through close collaboration with marketing, product, and field teams.

Key Missions & Responsibilities

• Lead GTM for product launches by:
  • Studying the market
  • Crafting product positioning and core messaging
  • Building content deliverables
• Partner with Marketing and Product to:
  • Manage product launches
  • Track customer journeys
  • Monitor and study the competitive ecosystem
• Enable field teams (Sales, Sales Engineering, Customer Success) on:
  • Axonius pitch and key product use cases
  • The upcoming product roadmap
• Contribute to strategic GTM planning and support global demand generation

Requirements

• Proven track record developing and executing messaging strategies that drive field enablement, product launches, and revenue growth
• Experience writing product descriptions, website copy, and sales collateral for both:
  • Executive leadership audiences
  • Technical practitioners
• Ability to take full ownership of product marketing deliverables as the primary GTM lead for a product line
• Experience using AI tooling to accelerate product marketing work (content creation, enablement, messaging, etc.)
• 5+ years of product marketing experience in high-growth B2B SaaS
• 7+ years of marketing, sales, and/or GTM experience, including B2B cybersecurity product marketing
• Hands-on technical experience in IT, information security, engineering, or a related technical role
• Bachelor’s degree in Marketing/Communications/Business Administration (or related), or an MBA

Nice-to-Haves

• Not explicitly stated beyond the listed experience and technical background.