Senior Product Marketing Manager
AuditBoard
full-remoteseniorpermanentproduct-management Full remote 74 days ago via WTTJ
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Product MarketingGTMGo-to-Market StrategyMarket ResearchCompetitive IntelligenceB2B SaaSGRCAuditPositioningEMEA
About the role
Role Overview
Join Optro as a Senior Product Marketing Manager for the EMEA region. You will own and execute EMEA go-to-market (GTM) strategy, shape positioning and messaging, and partner cross-functionally to ensure successful product launches and market adoption.
Key Responsibilities
- Own and drive the GTM strategy for Optro’s Platform across EMEA, aligned to business objectives and revenue targets.
- Lead localized GTM efforts and product readiness for emerging EMEA markets to drive adoption, expansion, and retention.
- Develop and refine category-defining messaging and positioning that differentiates Optro and resonates with key audiences.
Requirements
- Extensive experience establishing market share across EMEA markets (must-have).
- Strong analytical mindset using market research, competitive insights, and data analytics to inform decisions.
- Exceptional storytelling and communication skills; can craft content and lead high-level discussions.
- Proven ability to influence and collaborate with Product, Sales, Marketing, and Executive teams.
- High degree of ownership, accountability, and autonomy.
- 10+ years experience in Product Marketing, GRC, or B2B SaaS, with a track record of owning and driving strategic GTM initiatives for enterprise SaaS products.
Nice to Have
- Experience in GRC / Audit GTM roles.
- Leadership-level experience in high-growth B2B SaaS environments.
- A second European language (German/French preferred).
Location / Work Model
- Full remote; role is for EMEA.
Scraped 5/12/2026