Senior Product Manager (Social)

Role Overview

Join Innovid as a Senior Product Manager (Social). You will own the strategy and drive measurable outcomes for Innovid’s cross-publisher social advertising product suite, leading complex initiatives from discovery through post-launch and shaping future social ad workflows.

Key Missions & Responsibilities

• Own product strategy for the social ads product area, translating vision into a prioritized multi-quarter roadmap with clear success metrics and outcome accountability.
• Lead end-to-end initiatives: discovery, scoping, delivery, and post-launch, with direct accountability for business and client outcomes.
• Champion AI integration into social ad workflows:
  • Evaluate emerging AI capabilities
  • Define AI-powered product features
  • Build a roadmap for intelligent tooling that improves advertiser efficiency and performance.
• Partner with senior engineering and design leaders to define and execute complex requirements.
• Drive customer-centric roadmaps grounded in meaningful success criteria and data-informed decisions.
• Lead go-to-market for new products or major features across Product Marketing, Sales, and Client Success.

Requirements

• Expert-level knowledge of the social advertising ecosystem, including:
  • publisher ad products
  • API structures
  • creative formats
  • advertiser workflows across Meta, TikTok, Snapchat, Pinterest, LinkedIn
• Demonstrated experience building or working on social advertising products (ad tech or ad buying/creative/measurement workflows).
• Strong analytical skills to define success criteria and act on data.
• Proven experience working with engineering teams to scope and prioritize complex, multi-quarter initiatives.
• AI fluency: familiarity with AI/ML concepts and the ability to translate AI capabilities into product features/workflows.
• Deep proficiency with product management tools and processes for analytics, customer feedback, prioritization, and roadmapping.
• Experience with advertising platform/technology APIs (e.g., social publisher APIs, DSP integrations, measurement/attribution vendors).
• Communication & executive presentation strength; able to frame decisions clearly and align senior leadership and stakeholders.
• 6+ years of relevant experience in B2B software, marketing tech, or ad tech.

Nice-to-Haves / Additional Signals

• Senior-level product or product marketing experience focused on social advertising.
• Direct experience building products for, or partnering with, social publisher platforms.
• Track record from an agency or brand social/e-commerce buying team.
• Hands-on experience designing/shipping AI-powered features (e.g., LLMs, ML recommendations, automation).